Cookie Policy

Last updated: 16 April 2026

This Cookie Policy explains how HelpSurf Ltd ("HelpSurf", "we", "us") uses cookies and similar tracking technologies on helpsurf.com. This policy should be read alongside our Privacy Policy.

What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies cannot run programmes or deliver viruses to your device.

How We Use Cookies

We use cookies for the following purposes:

1. Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your cookie preferences. They do not store personally identifiable information.

hs_cookie_consent — Stores your cookie consent preference (Accept/Decline). Duration: 12 months.

2. Analytics Cookies

These cookies help us understand how visitors interact with the Site by collecting and reporting information anonymously. We use Google Analytics for this purpose.

_ga — Google Analytics: Distinguishes users. Duration: 2 years.
_ga_[ID] — Google Analytics: Maintains session state. Duration: 2 years.
_gid — Google Analytics: Distinguishes users. Duration: 24 hours.

Google Analytics data is anonymised before it is stored. You can opt out of Google Analytics across all websites at tools.google.com/dlpage/gaoptout.

3. Advertising Cookies

We work with advertising networks to display relevant ads on our Site. These networks may set cookies to build a profile of your interests and show you relevant ads on other sites. We work with:

Google AdSense / Google Ads:

IDE — Used by Google DoubleClick to register and report on users' actions after viewing or clicking an ad. Duration: 1 year.
test_cookie — Used to check if the user's browser supports cookies. Duration: 1 day.

Taboola:

t_gid — Taboola unique user ID for ad targeting. Duration: 13 months.
taboola_session_id — Session identification for Taboola widgets. Duration: Session.
_tb_link_is_iframe — Technical cookie for Taboola widget rendering. Duration: Session.

4. Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third parties whose services we have added to our pages.

Managing Your Cookie Preferences

When you first visit the Site, you will see a cookie consent banner. You can accept or decline non-essential cookies. You can also change your preferences at any time by:

Clearing your cookies in your browser settings and refreshing the page to see the consent banner again.
Adjusting your browser settings to block or delete cookies. Note that blocking all cookies may affect the functionality of some websites.
Using opt-out tools: Visit Your Online Choices (UK/EU) to opt out of interest-based advertising from participating companies.

Browser Cookie Controls

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will post the updated policy on this page.

Contact

For questions about our use of cookies, please contact:

HelpSurf Ltd
Johnson Building, Johnson Gardens
77 Hatton Garden, London, EC1N 8JS, United Kingdom
Email: privacy@helpsurf.com